Following right up on that sneaky ad during X Factor last week, Adele has returned after almost 5 years with a new song and video, ‘Hello’. She also announced that her next album, 25, will be released Nov. 20th. This will be the multi Grammy award winner’s third album and keeping with the previously titled albums, corresponds with her age.
Adele’s bombastic voice caught my attention from her first single ‘Chasing Pavements’ off her debut album, 19. It was the way she, at such a young age, could sing soulfully about heart ache as if her heart had lived a thousand lives. Along with a long lineage of UK female singers who poetically sing about love and loss (Amy Winehouse, Sade, Duffy) Adele is a force that is powerful and vulnerable all at once.
And the video is cinematically as captivating as her voice. Directed by Quebec film maker Xavier Dolan, the video was shot in the countryside outside Montreal. The video was released today, Fri Oct 23rd and it has already 8 millions views on YouTube as of 7pm ET.
Side note, this is the second video directed by a Canadian that has premiered this week and has lit up the Internets. Lest we forget the glory that was ‘Hotline Bling’ by Drake that was directed by Toronto’s own Little X. That video came out on a day that saw Canada take over all Twitter time lines with news on our federal election, Toronto Blue Jays defeating the Kansas City Royals and Drake delivering again all types of goodness to live on forever in .gifs and memes (Mon Oct 19th).
Honourable mention goes out Adele’s makeup and nail game. Her glam squad has stepped their game up with each video and album. She’s always rocked the thick eyeliner and long nails, but there’s a more polished and high fashion look to her style now.
Wondering, are you anything like me and excited to hear her new album?