Haters tried to write her off as a one hit wonder following the success of her debut single ‘Bodak Yellow’ last year, but numbers don’t lie and looking at the Billboard charts right now, Cardi B is definitely here to stay.
Unless you were living under a rock last year, there’s no way you missed the pandemonium that was Belcalis Almanzar aka Cardi B. She started as an Instagram celebrity posting videos where she dished out advice and jokes while she was a stripper, upgraded to television and made a flashy and unforgettable two season appearance on Love and Hip Hop: New York and now reigns on the rap charts. All the while, posting on social media, specifically on Instagram, and taking everyone with her on this journey.
To me, that’s the unique key to her success. Yes, the audiences she performs to a growing, the quality of weaves she rocks are more luxurious and she is working on collaborations with artists and brands that she hadn’t been exposed to before. But Cardi appears to really be that ‘regular degular shmegular’ girl from the Bronx.
Although winter was creeping in, she kept the charts hot with back to back releases in December 2017. She released her next hit ‘Bartier Cardi’ which features rapper 21 Savage. That coincided with her collaboration with Ozuna, a Puerto Rican reggageton artist, called ‘La Modelo’ where we hear a softer side of Cardi and she sings in Spanish. But it didn’t stop there. She was also featured in the Migos’ song ‘Motorsport’ where in my opinion, she had the best verse (I’m the trap Selena/Dame más gasoline…skrrt).
These songs closed out the year for her perfectly, marking her one of the most talked about and successful musical acts of 2017. Confirming this, Billboard Music announced the other day that Cardi is ‘the third artist in history with her first 3 songs simultaneously inside the top 10 of the Hot 100′. Only a few days into 2018 and Cardi has hit another milestone.
Without taking a break, just 4 days into January and we’re already blessed probably the best of her collabos. Bruno Mars released a remix to his song ‘Finesse‘ featuring Cardi B. The song and video speaks to the old school head in me. The video pays hommage to In Living Color, a comedy sketch show that ran in the early ’90s that all your faves were on. Bruno Mars even Tweeted that the video was dedicated to his favourite TV show. The song took me back to LL Cool J’s ‘Round The Way Girl’ and Bobby Brown’s ‘Every Step I Take’, very New Jack Swing. I can’t stop playing this song and video.
It’s inspiring and fun to watch Cardi’s climb and growth. From her new line of shoes with Steve Madden to her recent engagement to fellow rapper Offset from the Migos, she dazzles us and keeps it all the way 100.