Ever since Janelle came on the scene with her debut album ‘ArchAndaroid’ in 2010, she’s been enchanting us with her style, music and charm. The Kansas City native is a force to be reckoned with – her music comes with powerful social messages, is full of depth and she can sing first and foremost. And now this talented woman is at the helm of her own record label, Wondaland.
Based of Atlanta, Georgia the label already boasts a colourful and eccentric roster of artists including Jidenna who’s new song ‘Classic Man’ is dripping of bespoke coolness.
Janelle recently spoke with AdWeek regarding the new label and here are some great excerpts:
Janelle, you have developed a terrific artist’s persona. How do you stay true to your style and vision within the commercial landscape?
In the very beginning, I used Jim Collins’ book Built to Last to figure out my core values. And then I gave those core values to everyone I worked with: Atlantic Records, CoverGirl, etc., and as I embarked on new creative projects or business partnerships, I weighed my core values and the proposed opportunity and I decided accordingly. Style is important, having fun and being whimsical and free is important, but I’ve always believed I can accomplish anything I want while also inspiring young girls and pushing for change around the world.
What do you see as the greatest challenges marketing music today, and how are labels and artists working through those?
We’re big believers in the 10,000-hour theory. Practice makes perfect. Get your 10,000 hours in onstage and in the studio, and success will follow. In terms of marketing that work, you have to be strategic as well. There’s so much music nowadays! But first, the artist needs to be aware of what she is and what she wants to accomplish, and then you market outward from that unique perspective with a unique voice because that gives the entire viral campaign passion and authenticity. And passion and authenticity works in every format and every era.
Check out the full article and look out for great things from the Queen Janelle.